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Bar/Lounge/Club Owner's Manual
Nightclub Floor Plans Begin Here:
Good layout is the beginning to high profit nightclubs:
The space planning for a nightclub is something you have
only one shot at, as the overall design, color coordination, furnishings are built on top
of it. It will also determine issues such as liquor licensing, legal occupancy, and fire
regulations. Many people mistake the "gross square footage" with the
"actual licensed square footage." Make no mistake; the two are very different.
If you haven't decided on a design scheme yet, this will get you off to a good start. You should determine determine the viability of a project before purchasing the prospective property, or signing a lease.
Layout & How It Effects Your Bottom LineThere are numerous elements that contribute to the success of a hospitality business. We are going to focus on the layout and how it can increase profitability. Layout has a strong impact on the customer and your ability to service the customer. When developing a space plan for your nightclub, even restaurant or retail store there are a few issues that must be addressed.
The answer to the first question is simple. You want t to lead the customer to the area that generates the revenue. For example, in a nightclub you want to lead them to the bar. In a restaurant your target areas the tables. In a retail store you want to lead the customer to the merchandise. You need to evaluate which areas of your business generates the most revenue and that is where you lead the customer.
look at the second question. In all cases the staff must serve
the customer but, how the customer is served will vary from business to business. In a
nightclub the staff needs ample room to serve drink and the food (if your serve a limited menu) to the customer while
maintaining room for customer flow.
A good way to get started with this process is by creating bubble plans or adjacency plans. These plans can help you determine the location of key elements, analyze your activities and see if the relationship is appropriate. An interior design firm can help you with these issues especially in determining the amount of square footage each activity needs.
In summary, you want to create a layout that moves your clientele through the space without creating bottle necks. Develop a space that creates a total environment that is conducive to your staff and leaves the customer with a pleasant experience. Also keep in mind that creating one area that generates cash in not always the most effective method. You want to optimize your square footage by placing several smaller key purchase points. Therefore, leading your customers through the space while generating revenue from several areas of your building. In the end layout and design can increase profitability and has a strong impact on the customer and your ability to service the customer.
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